Visual rhetoric is simply the recognition that pictures have the ability to communicate deep messages rather than just be valued for their visual appeal. These messages can be political, religious, and in this case environmental. This image plays on a common quote "the wonders of the sea" and portrays waste in a "school" formation. The message being portrayed here is that hoe beautiful the wonders of the sea are no longer the main concern, the concern is the survival of the sea. Technology has become so mainstream, that it has the power to communicate environmental concerns to the mass in a financially efficient and timely manner. Also, it is very useful for targeting the younger generations who have the reputation of being unaware to the world around them, because they so happen to be the generation who uses technology the most as well.
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